Clearly define your brands personally.
Imagine your brand as a person and ask: 

What style of clothing do they wear?

Here are some examples of ideas

• Classic, Edgy, Relaxed, or Natural styles
• Jeans, Slacks, Dresses, Skirts
• Blazers, Jean Jackets, Leather, Sweaters
• The white shirt, Knit Tops, v-necks, Turtle necks
• Solids, plaids, flowers, modern patterns

When you take the time to evaluate what your business personality looks like, this will help you create

a Brand for your goods and services. 

Open Lens by Pamela

Is Natural and Edgy, jeans, slacks most of the time, Jackets in leather and Blazers (black), V-necks in knits, solids (mostly black and tan when doing photography) love my clay color and natural looks with that edge.

The following blog will cover #3 tips to help brand your business.

1.  What are the personality traits of this person?

2.  What style of clothing do they wear?

3.  What hobbies do they have?

4.  What colors do they love?

5.  What do they do for a living?

These questions begin your process of finding your voice in photo content, logo, brand colors, website building, and words.